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Founder Strategy Council

Strategy Chair · advisory brief

The council, gathered · 4 voices around the topic at the hearthstrategic · public

Question

We have eight months of runway and an unproven B2B product. Do we double down on enterprise sales or pivot to self-serve?

complete · 4 of 4
★ Council consensus · advisory briefsynthesised · 4 of 4 voices read

Recommended call: run a six-week self-serve experiment without abandoning the enterprise pipeline. The bet — your real constraint is reachability, not willingness to pay. Load-bearing risks: self-serve cannibalizing high-touch deals, and a payback period your runway can't absorb. First move this week: instrument the three steps where trials stall, and put a price page live behind a waitlist.

How the circle answered4 voices
OP
Operator·Execution and the critical path.
Read Operator’s full voice in the live council — every member answers in parallel before the circle weaves the consensus above.
CU
Customer·The user's lived reality and willingness to pay.
Read Customer’s full voice in the live council — every member answers in parallel before the circle weaves the consensus above.
FI
Finance·Unit economics, burn, and runway.
Read Finance’s full voice in the live council — every member answers in parallel before the circle weaves the consensus above.
BU
Builder·Buildability, scope, and technical risk.
Read Builder’s full voice in the live council — every member answers in parallel before the circle weaves the consensus above.

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