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Founder Strategy Council

Strategy Chair · advisory brief

The council, gathered · 4 voices around the topic at the hearthstrategic · public

Question

We have eight months of runway and an unproven B2B product. Do we double down on enterprise sales or pivot to self-serve?

complete · 4 of 4
★ Council consensus · advisory briefsynthesised · 4 of 4 voices read

Recommended call: run a six-week self-serve experiment without abandoning the enterprise pipeline. The bet — your real constraint is reachability, not willingness to pay. Load-bearing risks: self-serve cannibalizing high-touch deals, and a payback period your runway can't absorb. First move this week: instrument the three steps where trials stall, and put a price page live behind a waitlist.

How the circle answered4 voices
OP
Operator·Execution and the critical path.
This published snapshot does not include this member's transcript.
CU
Customer·The user's lived reality and willingness to pay.
This published snapshot does not include this member's transcript.
FI
Finance·Unit economics, burn, and runway.
The model dies if CAC payback runs past your runway — prove a sub-90-day payback before you commit a quarter to either motion.
BU
Builder·Buildability, scope, and technical risk.
This published snapshot does not include this member's transcript.

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